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The Sad Truth of NILs Impact on Modern Day CFB

Newton Woods Jedi


As the first rays of dawn broke on the horizon of college sports, many celebrated the arrival of the NIL era. It was seen as the ultimate democratization of college sports. A long overdue nod to the immense value student-athletes bring to the table. As one of the many who lauded this decision, pegging the question, isn’t it high time that a player responsible for filling stadium seats and adding millions to the coffers of college programs gets a slice of the pie? Why should someone of such immense worth toil day and night on the field, and still have to rely on DoorDashing to make ends meet?

Yet, like many tales that start with grand promise, the narrative of NIL is quickly becoming one of unintended consequences and the dilution of college football's authentic spirit.

To truly appreciate the poignant beauty of college football, one must look at its tapestry of underdog stories. We all know those spine-tingling moments: Saturdays when the mighty USC gets felled by BC, or when Notre Dame stands stunned, bested by Marshall. The balance that allowed such moments? Stellar recruiting and, importantly, player loyalty.

Let's dive deeper into the recruiting dynamics. Most players storming the fields of Power 5 schools are 3-star recruits. They represent the grand spectrum of potential – some shine brilliantly in a year or two, while others fade away. Take Zay Flowers, for example. In yesteryears, a player like him staying with his original program till the NFL was the norm. Today? The siren call of six-figure paydays from SEC schools not luring him away is the exception, with many G5 and smaller P5 players leaving after a successful year or two. Why labor to curate a fantastic recruiting class when the crown jewels might just end up adorning the rosters of the Big Ten or SEC?

This shift in allegiance and the lure of money doesn't stop at players. The age-old charm of regional conferences is eroding. Historically, donor money swelled the coffers of universities. But now, with NIL in play, much of that funding diverts directly to the players. This isn’t necessarily negative. After all, they’re the main attractions. However, universities are businesses too, and they're actively seeking alternative revenue channels. Enter the era of skewed TV deals. In this brave new world, USC is now set to board a plane to Rutgers rather than keep a regional rivalry alive with Stanford or Cal. The financial compensations of TV contracts outweigh the tradition, camaraderie, and regional spirit.

The heart of the issue? NIL’s true essence is being sidelined. It was conceptualized as a vehicle for student-athletes to monetize their Name, Image, and Likeness, not as a medium for shadowy collectives to promise heaps of cash in return for allegiance to specific teams. It wasn't meant to be a mechanism for auctioning talent to the highest bidder.

College football stands at a critical crossroad. The allure of NIL, which began as a promise to recognize and reward the unsung heroes of the sport, is now overshadowing the very ethos of the game. Regulating NIL is not about stifling opportunities or curtailing players' rights; it's about preserving the sanctity and authentic spirit of college football.

As lovers of the game, it's our shared responsibility to reclaim NIL's original magic – to ensure that players are rightfully rewarded without compromising the essence of college football. We need to champion a version of NIL that nurtures both the individual and the sport, ensuring that the Saturdays of the future are still filled with the magic of the unexpected.

Newton Woods Jedi, Contributor, to Eagles Daily and BC Class of 2026. He may be reached at & @NewtonJedi
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